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La Salon
des Idées

Le Salon des Idées — Concept Development
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What’s Included

Where imagination takes shape

In this suite, we transform ideas into clear creative directions. Concepts become tangible, narratives take shape, and visions evolve into worlds that define your brand’s aesthetic and emotional universe
{I}
Brand & Campaign Concept Development
Brand & Campaign Concept Development
Defining the big idea — creative direction, narrative themes, and aesthetic universe that guide every visual and verbal expression
{II}
Naming & Narrative Exploration
Developing emotionally resonant names and storylines that reflect your brand’s personality and values
{III}
Moodboards & Visual Direction
Curated creative references that define tone, palette, and mood — serving as visual DNA for all design and campaigns
{IV}
Launch Planning & Story Frameworks
Outlining how your story will unfold across platforms and moments — from teaser to launch to lasting presence
Who It’s For

Ideal for brands preparing a launch, rebrand, or major campaign

Especially in fashion, beauty, design, or hospitality — and for founders seeking alignment between creativity and communication
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Outcomes
{I}
A cohesive creative world and clear story direction
{III}
A creative blueprint that guides designers, storytellers, and teams
{II}
Clear vision and concept for your brand or campaign
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Investment
The investment depends on the number of concepts, naming rounds, and the depth of creative and narrative exploration
€3,000 – €6,000
The Maison Elyra Touch

Every concept is crafted with both emotion and intellect — turning insight into impact and ensuring your brand doesn’t just exist, but resonates

From there, we shape a bespoke creative architecture designed to last
From €3,000
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Check out the other suites
{Suite I}
La Galerie de Fondation
La Galerie de Fondation — Strategy & Brand Architecture
{Suite III}
La Suite d’Identité
La Suite d’Identité — Brand Design & Development
{Suite IV}
L’Orangerie Créative
L’Orangerie Créative — Campaign & Creative Direction
{Suites I-VII}
The Maison Elyra Experience
Journey through the entire house — complete transformation from foundation to legacy
Made on
Tilda